REMEMBERING

BRUCE AXELSON

Bruce Axelson wasn’t just the founder of Capital Automotive Group; he was its heart and soul. His passion wasn’t for cars—it was for the car business, the people, and the community that made it all possible.

Bruce didn’t just work in the industry; he lived for it. He genuinely loved what he did, and it showed in everything from his relentless work ethic to his iconic one-liners (who could forget “like farting through silk?”). Whether he was sharing a laugh with employees, buying a coffee for a customer, or simply walking through the dealership asking about our families, Bruce had a way of making everyone feel valued.

“There is no better business than the car business. We get to help people, be around exciting new vehicles, and make a real difference in our customers’ lives.”

– Bruce Axelson

His generosity extended far beyond the showroom floor. Bruce gave back to the community and the province he called home, always with an eye on how he could make things better for those around him.

His vision, humour, and dedication built more than a business; they built a legacy.

Bruce’s legacy lives on as the Axelson family embraces the values that make up the foundation of the Capital Automotive Group. His spirit will always drive us forward.